5 Ways to Boost Your SEO With Third-Party Reviews
Third-party review plays a vital role in good growth in your business. Most of the internet users who do online shopping like to read the reviews of that website and its product before buying anything, only then do they buy the product.
Reviews account for 16% of the ranking of local businesses, the same review also helps you in search engine optimization.
In today’s article, we will tell you how to boost website traffic through review.
It is very important to have reviews to win the trust of the customer, but can you win the trust of the customer just by putting reviews on your website? Not at all, because nowadays many useless websites also adopt this technique. They give this fake review locally on their site and fool the customer, so the customer has now started relying more on third-party reviews.
In this article we are going to tell you 5 such regional ways with the help of which you can boost your SEO.
1. Improve your review score
According to the GMB Help Guide, local search results are “primarily based on relevancy, distance, or significance.”
Popularity is the term used to describe the popularity of a company. It can be directly related to how many reviews it has and how customers perceive the company.
We recommend you respond to all comments, positive or not.
If commenters can see that you take the time to reply to their complaints or compliments, they will be more likely to form a positive impression of your business. This could encourage reviewers to recommend your business to their family and friends. You can also control the narrative and target the most popular keywords in your response.
Not only does it improve your SEO but also increases your sales. A recent survey found that 52% of consumers wouldn’t consider companies with less than 4 stars. Star ratings are the most important factor in evaluating a company.
2. Review speed is affected by factors
The speed at which comments are received by your business is referred to as comment speed. Moz claims that 15% of Local Pack’s ranking is determined by the number of comments, speed of commenting, and diversity of commenting. Frequent new comments can also be a source of new content for your company.
Customers prefer to read reviews about your business to find out more than SEO.
40% of respondents said that they have only read reviews about local businesses within the last two weeks. A majority of respondents also said comments older than three years are irrelevant.
To maintain a steady stream, encourage satisfied customers to leave reviews and to use them in your purchase process.
These strategies are all able to solicit new comments. They also comply with Google’s comment guidelines.
- Send an email to your customers
- Print the QR code from each sales receipt.
- Send follow-up text after the appointment.
- Ask for review at the time of the transaction.
3. Keep track of the number of comments
You’re about to go to a new place and need to find a nearby restaurant for dinner. Are you more inclined to choose a restaurant that has 10 reviews over a restaurant that has 100 reviews? Both have similar star ratings overall.
There is a good chance that you will choose to dine at a restaurant that has more reviews because it seems more trustworthy. Reliable review collection strategies can bridge the gap between reviews and new businesses.
The useful direction to receive consumers to leave reviews is to implore them to accomplish so. It’s decent to receive consumers to leave reviews if they select your text or email marketing campaign.
For service-based companies that utilize online booking systems to procure services, after consumers attain their reservations, they should obtain an automatic message (text, email, etc.) Ask them to share their experiences with customers instantly.
4. React to negative and positive comments
Reacting to positive and negative reviews not only indicates to customers that you supervise their feedback but it is also substantiated by Google to play a role in SEO.
Your business should moreover have a procedure for boosting comments that compel deeper reactions, as well as crucial personnel who can shortly react to these comments.
If your business is just going to answer back to reviews, please focus on replying to negative reviews first, especially those you left in the past few months.
Fresh comments will be more distinguished to searchers. You can react to all positive comments after you have processed any negative ones.
5. Take into account the contents of your review
Google proceeds to mature to fulfill the necessities of searchers. Their goal is to provide end-users accurate and timely outcomes to deliver a reasonable user experience.
However, to provide first-class results, they rely on business information.
This information could also be found in the content of your reviews. For example, a customer might mention the location of your store or the name and street of your street. These letters can provide an important indication to Google that your company is more applicable.
favorable reviews from regional consumers indicate Google that your business is truthful. This pertains to comments posted shortly to your GMB List, but also third-party platforms.
Third-party review sites allow you to leave comments that will increase your visibility, increase traffic to the site, and raise your credibility.
While your business cannot give consumers a description of its business, you can ask them to provide details about their business.
These mentions can help your brand continue to gain the authority Google seeks in its search algorithms.
Buyers’ intentions change continually, and business systems are subject to uncertain changes.
These intentions are additionally regular in comments. SEO achievement will be easier if you obey modern directions and have a substantial reputation management strategy.
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen