5 Ways to Boost Your SEO With Third-Party Reviews

5 Ways to Boost Your SEO With Third-Party Reviews

5 Ways to Boost Your SEO With Third-Party Reviews

 

Third-party review plays a vital role in good growth in your business. Most of the internet users who do online shopping like to read the reviews of that website and its product before buying anything, only then do they buy the product.

Reviews account for 16% of the ranking of local businesses, the same review also helps you in search engine optimization.
In today’s article, we will tell you how to boost website traffic through review.

It is very important to have reviews to win the trust of the customer, but can you win the trust of the customer just by putting reviews on your website? Not at all, because nowadays many useless websites also adopt this technique. They give this fake review locally on their site and fool the customer, so the customer has now started relying more on third-party reviews.

In this article we are going to tell you 5 such regional ways with the help of which you can boost your SEO.

1. Improve your review score

According to the GMB Help Guide, local search results are “primarily based on relevancy, distance, or significance.”

Popularity is the term used to describe the popularity of a company. It can be directly related to how many reviews it has and how customers perceive the company.

We recommend you respond to all comments, positive or not.

If commenters can see that you take the time to reply to their complaints or compliments, they will be more likely to form a positive impression of your business. This could encourage reviewers to recommend your business to their family and friends. You can also control the narrative and target the most popular keywords in your response.

Not only does it improve your SEO but also increases your sales. A recent survey found that 52% of consumers wouldn’t consider companies with less than 4 stars. Star ratings are the most important factor in evaluating a company.

2. Review speed is affected by factors

The speed at which comments are received by your business is referred to as comment speed. Moz claims that 15% of Local Pack’s ranking is determined by the number of comments, speed of commenting, and diversity of commenting. Frequent new comments can also be a source of new content for your company.

Customers prefer to read reviews about your business to find out more than SEO.

40% of respondents said that they have only read reviews about local businesses within the last two weeks. A majority of respondents also said comments older than three years are irrelevant.

To maintain a steady stream, encourage satisfied customers to leave reviews and to use them in your purchase process.

These strategies are all able to solicit new comments. They also comply with Google’s comment guidelines.

  • Send an email to your customers
  • Print the QR code from each sales receipt.
  • Send follow-up text after the appointment.
  • Ask for review at the time of the transaction.

3. Keep track of the number of comments

You’re about to go to a new place and need to find a nearby restaurant for dinner. Are you more inclined to choose a restaurant that has 10 reviews over a restaurant that has 100 reviews? Both have similar star ratings overall.

There is a good chance that you will choose to dine at a restaurant that has more reviews because it seems more trustworthy. Reliable review collection strategies can bridge the gap between reviews and new businesses.

The useful direction to receive consumers to leave reviews is to implore them to accomplish so. It’s decent to receive consumers to leave reviews if they select your text or email marketing campaign.

For service-based companies that utilize online booking systems to procure services, after consumers attain their reservations, they should obtain an automatic message (text, email, etc.) Ask them to share their experiences with customers instantly.

4. React to negative and positive comments

Reacting to positive and negative reviews not only indicates to customers that you supervise their feedback but it is also substantiated by Google to play a role in SEO.

Your business should moreover have a procedure for boosting comments that compel deeper reactions, as well as crucial personnel who can shortly react to these comments.

If your business is just going to answer back to reviews, please focus on replying to negative reviews first, especially those you left in the past few months.

Fresh comments will be more distinguished to searchers. You can react to all positive comments after you have processed any negative ones.

5. Take into account the contents of your review

Google proceeds to mature to fulfill the necessities of searchers. Their goal is to provide end-users accurate and timely outcomes to deliver a reasonable user experience.

However, to provide first-class results, they rely on business information.
This information could also be found in the content of your reviews. For example, a customer might mention the location of your store or the name and street of your street. These letters can provide an important indication to Google that your company is more applicable.

favorable reviews from regional consumers indicate Google that your business is truthful. This pertains to comments posted shortly to your GMB List, but also third-party platforms.
Third-party review sites allow you to leave comments that will increase your visibility, increase traffic to the site, and raise your credibility.

While your business cannot give consumers a description of its business, you can ask them to provide details about their business.

These mentions can help your brand continue to gain the authority Google seeks in its search algorithms.

Conclusion:

Buyers’ intentions change continually, and business systems are subject to uncertain changes.

These intentions are additionally regular in comments. SEO achievement will be easier if you obey modern directions and have a substantial reputation management strategy.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

SEO Glossary

Wanna know the meaning of the technical SEO related terms? Check out our SEO Glossary and become SEO Pro.
Read More

8 Ways Social Media Listening can Improve Your Customer Experience

8 Ways Social Media Listening can Improve Your Customer Experience

8 Ways Social Media Listening can Improve Your Customer Experience

The total population of the world is 7.82 billion, in which more than 50.64% of people are active on social media. And this graph continues to grow. Even many people use more than two IDs. Meaning today there is that potential in social media that can reach your business to the people of half the world. You will get billions of users on some platforms like Facebook, Instagram, Linked In, Twitter. All you need is a great strategy. Some points have been explained below, with the help of which you can improve the consumer experience on your social media.

Engage in Real-Time

With the help of social media platforms, you can connect with your consumer in real-time, talking about some time ago today, there is nothing like real-time in some traditional platforms like websites, emails. Today your entire customer base is active day and night, so this is the best way to contact them.

Identify Common Problems

It has often been seen that when a customer wants to say something about your product or service, then he uses social media. If you are getting more negative feedback through comment boxes or surveys, then in this condition you have to find and eliminate your common problems.

Field Customer Experience

Here your customer gets complete freedom to question you, when a customer is asking you any question, then you have to answer as soon as possible. Some social media platforms like Facebook, Instagram offer live features. You can start a live session with a specific name, where your customers can get their questions answered live.

Highlight Positive Experience

On the one hand, while you are answering your feedback and questions, at the same time highlight your positive feedback and reviews. This also improves the consumer experience. Your potential customers also want to know good things about you, so you have to highlight them.

Monitor Your Reputation

How do people look at your company, do they not feel that your product is very expensive or not? Do they not feel that you are not worthy of trust? You will get the answer to all this only by monitoring your reputation. The best way to do this is to monitor the comments and queries.

Engage the Potential Consumer

Reviews and comments lying on social media represent a kind of recommendation. If someone is recommending your product or services, then keep the investment in his post or review, by doing this your consumer will feel that you care for them.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

Improve Your Offering

Social listening is a better tool to improve your offers. Suppose you have a pizza store and you offer 10 types of pizza. One of these would be the one that would be liked by most of the people, and people comment, post or share more about it on social media. By monitoring which you can identify your product and set up a good offer system on it.

Identify Competitors Strengths

Social listening gives you the power to test your competitors’ strengths, you can better your strategy by comparing your strategy with their content strategy. You may find some strategies that you are unaware of. After that, by adding their strategy to your content, you can analyze how best it is doing for you.

 Hope this article will help you in improving your social media consumer experience.

SEO Glossary

Wanna know the meaning of the technical SEO related terms? Check out our SEO Glossary and become SEO Pro.
Read More

Master The Skills Of Slogans For Branding And Be Successful

Master The Skills Of Slogans For Branding And Be Successful

Master The Skills Of Slogans For Branding And Be Successful

Master The Skills Of Slogans For Branding And Be Successful

Words can have different meanings. We listen to and say many things in daily life to justify our conversations. Some words remain in our minds, while others fade with the passage of time. Human psychology is not able to remember everything. However, if I say “Connecting People”, your brain may instantly recognize that I’m talking about Nokia. Slogans are not fast but they can be effective and last a long time.

Advertising that is great earns extra credit, whether it’s banner advertisements, TV commercials, or other digital advertising. However, when talking about slogans there are many things you should remember. They should be memorable, concrete, clear, concise, actionable, and state a company mission.

7 points have been provided to show how a slogan works and its impact:

Slogans are essential for any business. It is an important part of branding.

A slogan is more than just an advertisement tagline. They are a strategic game that marketers play. Good slogans influence customers’ minds and make them believe you have a reliable product. Companies will keep searching until they find the perfect product.

McDonald’s is a great example. They changed their slogans until 2003, when they settled on a tag line that said “I’m loving it”. The company said that this was a great representation of their brand because they want every client to feel the exact same after using their service. It was a great seller and a reminder of the McDonald’s service!

McDonald’s slogans create a positive feeling for customers and make them feel more comfortable going out with their families. Although slogans won’t get you to the top of the SERPs, they can make you stand out from the crowd. Isn’t that something you want your product to be known for? Slogans help you to remember, identify and recall your brand when it matters most. They also make your brand seem more reliable.

Pro Tip:

  1. Complete
  2. Emotionally attached
  3. Reliable

Slogans as Shadows for any Brand

Every brand wants a strong identity. Having an additional identity is a great bonus. Slogan is sewn with your brand name, and it is used all over with it. Technically it works as a shadow of your brand name.

A brand name cannot be used as a single, uncompressed communication. Brand slogans play a crucial role in communicating the brand’s essence. Because it has more impact and can be used to convey the meaning of the noun, Slogan is an essential part of branding. Slogan is more appealing than the simple noun. People are more likely to remember a phrase that has a meaning. This is why brand nouns have a stronger impact than the one word noun. Slogan

You can use slow guns to make things more actionable and make your product/service attractive

A slogan is more than a sales hook. It can also have a deeper meaning that the brand needs. If a slogan is to be successful, it must not only be a benefit, but also a commitment to the brand. This brand DNA attracts customers as well as employees and management who work under the same name.

A slogan can often be a summary of an enterprise. It is meant to reflect the loyalty and commitment of employees at work. They remind both the buyers and the management of the true meaning of the brand. This helps increase revenue and works wonders for the company.

How Slogans can Help Build Strong Relationships with Clients

Slogans can be used to create and strengthen relationships between clients and brands. It can give meaning to the brand’s name and create emotions that attract people to it. This makes it easy for people to relate to the brand and ultimately leads to a higher ROI.

Slogans Should be Predictable

Slogans should be easy to predict. Predictable means that we are able to easily deduce that the Slogan is about something drinkable. It can also be used to describe ice-cream or chocolate. These slogans can be easily identified and help to identify the brand.

Conclusion

If your business represents well, such as Nokia, and they launch new products, they don’t have to market them for each product. So who do you market for the new and upcoming products after they launch? Answer: You! Everyone who is interested in mobile technology works for free! After a brand is successful, its community does its work.

To understand the meaning of the slogans, we can ask our customers. This is important because it will also impact the business’ revenue. Although we can’t see how the slogan affects our brand, it is certainly beneficial in the long-term.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

Things that are Required to Optimize a New Website for Search Engines

Things that are Required to Optimize a New Website for Search Engines

Things that are Required to Optimize a New Website for Search Engines

Things that are Required to Optimize a New Website for Search Engines

Do you want to rank your new website?  Do you think that Google or other search engines will index your website just because it is live?  I don’t think so and if you think then it is absolutely wrong.

Making the website live and indexing it in search engines is one step after another.  At the moment we will not discuss these steps in detail, today we will learn some methods to rank a new website in very short.

SEO for New Website

Step 1: Good Link Profile

In the first state we will talk about the link because it is very basic and important.  When your brand or website is new, it is impossible to get a link from a high authority website.  Although high authority links can make your website rank faster.  When we do not get the link initially then we should use internal linking.

Internal linking is not as effective as external linking, but it is in your control, and you can use them to connect every single page of your website.

Internal linking helps the pages of your website to be crawled better.  The very first best strategy for a new website is to strengthen your internal linking, this will also reduce your bounce rate and will lead to faster indexing.

Step 2: Check Index Status

Even after this, if your website is not getting indexed on Google, then it may be that robot.txt is installed on your website.  I can say this because in most of the cases it has been seen that developers forget to delete ROBOT.TXT after making the website live.

ROBOT.TXT is a text code that helps to keep any pages of your website private, that means no other search engine can index your page.  It is visible in websites, that too because of developer’s mistakes.

Step 3: Conduct Keyword Research

Even after this, if your website is not getting indexed on Google, then it may be that robot.txt is installed on your website.  I can say this because in most of the cases it has been seen that developers forget to delete ROBOT.TXT after making the website live.

ROBOT.TXT is a text code that helps to keep any pages of your website private, that means no other search engine can index your page.  It is visible in websites, that too because of developer’s mistakes.

Step 4: Quality Content Creation

Even after this, if your website is not getting indexed on Google, then it may be that robot.txt is installed on your website.  I can say this because in most of the cases it has been seen that developers forget to delete ROBOT.TXT after making the website live.

ROBOT.TXT is a text code that helps to keep any pages of your website private, that means no other search engine can index your page.  It is visible in websites, that too because of developer’s mistakes.

Now the fourth and most important part is the content.  As we have told you in every search engine optimization article, the most important parts are for the content.  If you optimize your content in the best way, then you win the battle of 50% SCU of SEO.  To do content writing, if you use a CMS like WordPress, then you have to use the Yoast plugin which guides you to write a better content.  Also, you can optimize your keyboard and headings.  At the beginning of the website, do not write the content small, write big, write informative and write readable.  To write great content, what are the things you have to keep in mind, see below at a glance.

  • Content must be hundred percent original.
  •  Heading tags should be used correctly in the content.
  •  Keyword density should be taken into account.
  •  Short paragraphs should be written so that the reader can read easily.
  •  Do content keyframing only then create content.
  •  Before creating content, definitely look at the content of your competitor.
  •  There are some great writing tools available in the market, using which you can take your content writing to the next level.
  •  Create a content strategy and work on that basis.

If you do not know how to create the state of content then you can contact Snap Visibility, India’s emerging digital marketing company.  This company is present in Punjab and provides excellent content marketing.  Also you can get other digital marketing services like search engine optimization, email marketing lead generation etc from here.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

Things that are Required to Optimize a New Website for Search Engines

How to Choose a Great Domain Name for Your Business?

How to Choose a Great Domain Name for Your Business?

How to Choose a Great Domain Name for Your business?

When it comes to choosing a Domain name for your business Blog or business, it can be quite challenging. The domain name has a direct impact on your brand and sales. There are more than 1.9 billion websites over the internet. In such a situation, creating a unique identity of your business on the Internet is both necessary and difficult. If you don’t know what a domain name is, then let us explain.

What is a Domain name?

A domain name is a simple English form of a numeric IP address. Simply put, a domain name is the name of your blog and business, through which people find you on search engines. For example, the domain name of Google is google.com, the domain name of Amazon is amazon.com and the domain name of Netflix is netflix.com.

You often hear, “the first impression is the last impression”. Your business name leaves the first impression on your customer, keeping this in mind, we will tell you some such tricks today, which will help you to select a great domain for your blog or website.

  1. Easy to pronounce and remember-The business name may be small or big but it should be such that anyone can read and remember it easily. Such domain names not only generate recall value but also strengthen your branding strategy. All the world’s leading companies have their domain names very easy and easy to remember.
  2. Always Choose a Short Name- Along with choosing a simple name, you also have to take care that it is not too big and try not to have double spelling in your domain name. A small domain name is also very good for your business from an SEO point of view. A good SEO-friendly domain name is considered to be of a maximum of 15 characters.
  3. Research for your Domain– Research the domain you’ve come up with and see if that name is available on major social media sites. Is your business running on Google related to the domain name you have thought of? It is easy to identify yourself with a unique domain name, so always start your business with a unique name.
  4. Choose perfect extension-  Domain extensions play a very important role in consumer targeting. Domain extensions represent the category, location, or type of your business. For example, if a company is providing its services only in India, then it uses.INs. Similarly, the company which is providing its services in France. Uses .FR.OMs are a common domain extension that can be used for any country. It is called International domain Extension and its authority is considered to be the highest. When you selectt .COMs for your business, you can take the help of search engine optimization for consumer targeting in any country of the world. But if you try to rank.INs in France then maybe it will be a little difficult for you.  So while using the domain keep in mind what your extension should be. If you have some special business intent and you want to do international targeting through the same domain, then you should choose dot com only.
  5. Choose a good provider- There are thousands of companies on the Internet that are offering domain and hosting services. Sometimes due to cheap prices, we trust the wrong company, which we regret later. Such companies like godaddy.com, domain.com, hostinger.com, etc. are trusted by millions of people and offer the best service. While selecting a domain provider, keep in mind that they provide 24*7 consumer support.
  6. Must Include a keyword- When you add a keyword related to your business in your domain name, it becomes much easier for you to rank on that keyword. Google search engine can easily understand that your website is made for that keyword and its related terms only. Before selecting a domain name, make a list of specific keywords related to your industry and choose the best one for your business, it will prove to be very beneficial for you.
  7. Never create a domain name with hyphens- Never choose a domain name with hyphens for business. Most search engines consider this type of domain name to be spam and it can harm your brand personally. Suppose if your customer ever forgot to put a hyphen then he will visit your competitor’s site and shop there. To avoid this type of domain.
  8. Act quickly- Thousands of new domains are registered daily in the world, if you have chosen a domain name for your business after a lot of research, then take immediate action for it. Buy it now and secure it. If you do not do this then it may be that your hard work will get ruined and you will be offered a domain worth ₹ 500 for a price of 500000.  Nowadays the business of domain reselling is in full swing and domain brokers buy and hold business domains and sell them at high prices.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

Top SEO Companies In India List – 2021

Top SEO Companies In India List – 2021

Top SEO Companies In India List – 2021

Top SEO Companies List

 

Digital marketing has completely changed the buying behavior of the customer and how it generates revenue for the company over the years.

If you want to hire a digital marketing company that can boost your brand image, give you a good position in search engines, and can manage your social media profile, then we are here to help you.

In this guide, we will tell you about Some Top Digital Marketing Agencies in India, which over the years have emerged as a revenue machine for thousands of businesses from small to big services. 

There are a total of 12 agencies on this list, you can boost your business by choosing one of them.

We have prepared this list with the help of various types of research such as customer feedback, reviews, prices, services, etc.

Companies List

  • Snap Visibility
  • SEO.com
  • IKF
  • Techmagnate
  • SEO Discovery
  • AArav Infotech
  • ColorWhistle
  • Jay Shinde
  • Web India Masters
  • Notion Technologies
  • Savit.In
  • Ewebac

1 Snap Visibility – We Turn Heads Digitally

Website- https://snapvisibility.com/

Headquarters- Ferozepur, Punjab, India

Type- Privately Held

Overview- 

At the top of our list comes Step Visibility, a digital marketing agency based in Ferozepur Punjab.

Snap Visibility (We turn Heads Digitally) is a well-known name in the digital marketing world, although this agency is not very old, in the last 2 years, it has given such digital marketing results, which has surprised even the oldest companies.

Snap Visibility is a family of around 50 young digital marketers who follow the diet of digital marketing from breakfast to dinner.

Some of the world’s renowned business listing websites like Good farm, Clutch have rated Snap Visibility as India’s Top Digital Marketing Agency.

 The main services of this company are as follows-

  • Search engine optimization
  • Social media Marketing
  • Email marketing
  • Lead generation
  • PPC 
  • Online Reputation Management
  • App Store Optimization

Their team is highly skilled and knowledgeable and digital marketing is always ready to face new challenges and experiments for or incredible results.

This is what makes us stand out from the rest – A keen eye for detail and an unmatched service from the beginning to the end of your project. They offer the best online solutions for any company that is looking for reliable and efficient services. Snap visibility offers reliable digital marketing services.

 Snap Visibility’s SEO Expert Claims To Get Your Website Ranked In Search Engines Within 3 To 4 Months. For more information about their services and SEO packages India, you can call at +91 8427041009.

2 SEO.com

Website- http://www.SEO.com

Headquarters- Draper, Utah

Type-  Privately Held

Overview-

SEO.com is a digital marketing agency that assists large and small businesses with the power of search engines to reach millions of consumers worldwide. They are known as India’s 2nd search engine optimization company which can rank you higher in-service results.

Recent growth has allowed the company to offer a variety of online marketing services, including SEO (Search Engine Optimization) and pay-per-click advertising (PPC). 

SEO.com rose to the top of Google with its keywords since its inception and has helped many clients do the same from small startups to Fortune 100 companies, clients range from SEO.com. 

3 IKF

Website- https://www.ikf.co.in/

Headquarters- Pune, Maharashtra

Type- Privately Held

Overview-

Pune-based IKF search engine optimization company comes in third place in this list that offers exceptional SEO services at a reasonable price. 

They are a leading SEO agency in Mumbai and use the most recent SEO techniques and approaches to help in faster ranking on Google’s first pages. They claim to rank #No1 on Google for relevant searches.

 They have an office in Pune and offer services throughout India. If you are looking for SEO services in Mumbai then it could be the best option for you. 

they are an SEO agency and offer the following services:

  • Search engine optimization campaigns
  • Content Marketing
  • Paid Search
  • Social Media Marketing
  • Direct email marketing.

4 Techmagnate

Website- https://www.techmagnate.com/

Headquarters- New Delhi, Delhi

Type- Privately Held

Overview- 

This digital marketing is founded and based in New Delhi India.

Their core competencies include digital marketing and technology solutions. They assist you in defining, developing, and deploying top-quality, cost-effective, and high-quality Digital Marketing Services. This includes Search Engine Optimization, App & Mobile Marketing (Pay Per Click), App & Android Marketing, Reputation Management, and Social Media Marketing.

Their team includes 100+ digital marketing professionals, who have achieved amazing results for clients such as Airtel, Bajaj Finserv, and Reliance Communications.

5 SEO Discovery

Website- https://www.seodiscovery.com

Headquarters- Mohali, Punjab

Type- Privately Held

Overview-

SEO discovery is best described by creativity and dedication. SEO discovery was born like the Phoenix and has delivered hundreds of projects in a short period of 10 years. They are proud to have been awarded and recognized by PeopleperHour.com as the Best and TopSEOs. They strive to deliver only the best for our clients. Our professionals have more than 193,000 hours of experience working on highly-respected portals like Upwork.

Their Digital Marketing services are cost-effective, efficient, and process-driven. They keep our customers ahead. SEO Discovery is the leader in link building, SEO, PPC, and online reputation building.

6 AArav Infotech

Website- https://www.aaravinfotech.com/

Headquarters- Mumbai, Maharashtra

Type- Privately Held

Overview-

Aarav Infotech is a 9001 – 2008 certified digital marketing agency located in Mumbai India they offer their services worldwide.

Aarav Infotech offers a wide range of digital marketing and SEO services. You can also get SEO service, PPC services, and social media marketing under the umbrella of internet marketing.

They are best known for baby development and maintenance and they also claim that they are specialists in this field. Their Online Reputation Management team helps clients to build a positive online brand image.

They offer integrated digital marketing services and SEO services to help clients get the most out of online marketing. They can create custom-made solutions for clients with specific needs.

According to their website, their goal is to help their clients choose the best approach and mix of digital marketing channels.  Every approach may not work for everyone. They are trusted by our clients because of their quality service, insightful discussions, and reliability to provide the best.

7 colorwistle

Website- https://colorwhistle.com

Headquarters- Coimbatore, Tamilnadu

Type- Sole Proprietorship

Overview-.

Tamilnadu best this digital marketing agency has a main focus on the international market including USA Canada and UK. 

If you want to partner with them they offer B2B services and also offer B2C.

White label partnership services for logo/branding materials, all-digital design projects, web development projects, and digital marketing services.

They develop travel tech solutions using various API integrations, aggregator, and portal development projects.

They offer online tech solutions and services to educational institutions. They are experts in WordPress-based LMSs, eLearning solutions.

ColorWhistle offers services and solutions for industries such as healthcare IT, real-estate tech solutions, and small business tech solutions.

8 JayShinde

Website- https://jayshinde.com/

Headquarters- Pune, Maharashtra

Type- Sole Proprietorship

Jay Shinde, an Online Business Consultant from Pune, India. According to their official website you can trust them because they offer guaranteed and time-bound digital marketing services (such as SEO services in Pune & Pimpri Chinchwad; Social Media Marketing, Email Marketing. 

Lead Generation Software, Ecommerce & web Development that will make your website a revenue-generating machine.

9 Web India masters

Website- https://www.webindiamaster.com/

Headquarters- Noida, Uttar Pradesh

Type- Privately Held

Overview-

Noida-based, this digital marketing agency is established in 2019 and is well known for its social media and graphic design to all labels of institutions and companies.

They have helped thousands of entrepreneurs, start-ups, and businesses to make their online business more profitable.

With their unique search engine optimization strategy they deliver the best service to achieve your business goal they can also design websites for your business.

Our years of experience have allowed us to create a stunning SEO-friendly website that attracts the right audience. They specialize in helping clients define and improve their products and services.

More than 20 years of experience have been accumulated by our team. Our team is always up for new challenges and can work in a dynamic setting. Your business’ brand image will be enhanced and outlined with our efforts. To help you realize your dreams, they offer support 24×7 and 365 days a year.

10 Notion Technologies

Website- https://www.notiontechnologies.com

Headquarters- Navi Mumbai, Maharashtra

Type- Privately Held

Overview-

Notion Technologies was founded in 2007 in Mumbai, is a top service provider of IT-enabled services and Business Consulting services. 

They have extensive experience in many fields, including Application Development, Content Management systems, and Web Designing & Development. 

 Today the company boasts a diverse clientele that includes multinational clients in many industries, including education, financial services, and healthcare.

Visit www.notiontechnologies.com to see more information about the company’s extensive portfolio and current offerings.

11 savit.in

Website- https://www.savit.in/

Headquarters- Mumbai, Maharashtra

Type- Privately Held

Savit is a well-known SEO agency in Mumbai which was founded in 2004. Their main services include: Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Pay Per Click (PPC). They provide their search engine optimization services across the world including the USA, UK, Australia, and Dubai.

They have 50+ developers, coders, and SEO specialists at Savit Interactive. This team has contributed tirelessly to get us to where they are today. Their dedication and love for the company are directly related to our achievements.

11 Ewebac

Website- http://www.ewebac.com

Headquarters- Mumbai, Maharashtra

Type- Sole Proprietorship

Overview-

EWEBAC, a rapidly growing SEO Company, is based in Mumbai. 

Imuvac is the fastest-growing search engine optimization company and Mumbai this sole proprietorship can offer complete online marketing solutions and Mumbai and all around the globe their services include search engine optimization social media optimization and pay per click

They are the experts and young professionals who are passionate about what they do and know how to get there.

They believe that “You Grow, they Grow”, and they are different from other companies in this field. They are here to help you. For more information and their SEO packages, you can visit their official website.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

How to Choose a Pillar Page Topic?

How to Choose a Pillar Page Topic?

How to Choose a Pillar Page Topic?

How to Choose a Pillar Page Topic?

Your pillar page should have three goals: improve your SEO rank in terms related to core products and services, drive traffic to your website, and generate leads. Your pillar pages, like all marketing activities should help your brand reach the business goals you have set. This could include increasing revenue, increasing sales in a particular market segment or entering a new market.

It is important to map marketing activities to goals. Keep your goals in mind when you are thinking about topics and subtopics that will be included on your pillar page. Your goals should be SMART goals.

  • Specific: Specific goals are easier to grasp and focus on.
  • Measurable: You can track key performance indicators (KPIs), to check if you are on track, and adjust your course if necessary to reach the goals.
  • Attainable Goals: Your team must be realistic in reaching the goals.
  • Relevant: Marketing efforts should be relevant to your overall business goals.
  • Time-bound: This indicates a time limit within which you must achieve your goal.

These qualities will ensure that your goals are meaningful for your business. It will also help your team to focus on execution and facilitate tracking of performance related to business goals.

These questions will help you ensure that the topics you are considering align with your business goals.

  • What business goals will this page assist with over the next six, 12 and 18 months?
  • What can it do to help them achieve their goals?
  • What will this page do to help you achieve your sales goals in the next six, 12 and 18 months?

This last question is always asked because sales and marketing should work together to generate leads that can be converted into customers.

cluster Model

Here are four strategies to help you create great topics for pillar pages:

Create core topics around the services you offer. What products or services do you offer? For inspiration, take a look at the solutions’ and services pages on your website.

Opportunities you offer or problems you solve. What are your services that solve problems for customers or provide opportunities? For inspiration, look at customer case studies, customer quotes and recommendations.

You may be able to serve specific industries, niches or verticals. How do you distinguish yourself from your competition? For inspiration, take a look at your website’s “industries” or “clients served” page, or your client list.

Industry shifts or needs in an emerging industry. Are there any industry changes that are happening? Your ability to keep your customers and leads informed by great content and informative information will help you stay ahead of the changes is key. Use Buzzsumo or industry news sites to see the latest topics, and Buzzsumo for tools that can help you find new trends.

If you are finding it difficult to do all this, then you do not need to worry at all. Snap Visibility team not only chooses the pillar page topic for you but also develops the entire SEO strategy. Contact our team now, and give your business a great height.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

7 Ways to Find Someone’s Email

7 Ways to Find Someone’s Email

7 Ways to Find Someone’s Email

7 Ways to Find Someone’s Email

Anybody in the professional space especially in marketing will testify to the fact that an email has become the most efficient and sophisticated manner of calling a person, with the highest speed of reversion. Particularly if you’re doing this for your very first time. However, how to find somebody’s email address is always a question that manages to trip even the best of us up. If you’re trying to find a lengthy mail list to match your own email marketing company, then follow along with seven recognized approaches to collect emails.

If you are in the same boat and there is an email address that you would like to find, there is no need to fret, for there are lots of methods in the current day and age, which you can try to monitor someone’s email address down.

 

Ways to Find Someone’s Email

  • Facebook
  • Find a Past Email
  • Linkedin
  • Corporate mails are often managed by company secretaries
  • Subscribe to their mailing list
  • Request via the provider generic email address or a contact type
  • Use Twitter

Use Facebook

Facebook is an effective lead-generation tool should you use it properly. You may expand your audience and build your email lists by implementing only a couple of changes in the way you use the platform.

  • Embed your signup form in your FB page
  • Boost your lead magnet
  • Collect emails with Facebook group signups
  • Run Facebook advertisements

Find The Past Emails

Don’t neglect to forget the obvious: open an email they have sent you. If you’re looking for somebody’s email address so that you may send them a message, but you don’t have them on your mailing list, do a fast search through all of your mails for a message in the person. From the email is a record of their email address.

Use Linkedin

Utilize the advanced search on Linkedin. People frequently discuss their email addresses in some of their posts. You’ll see an email composed as the name”in” firm” dot” com. This is done so that they can conceal their email addresses from spiders. To locate an email id with linkedin.

Corporate mails are often managed by company secretaries

There’s a possibility that these people might ignore your emails or messages. Place the right email signature to tell them that you are so that there are brighter odds of your email reaching the right person.

Subscribe to their mailing list

Your prospects may have a site or a site where you could reach them out. You may subscribe to their mailing list or newsletters. Doing so will let you know which email address they use to deliver the newsletters from and then use it to communicate with your potential. There’ll be generic emails such as newsletters@company.com, however, these may be personal emails too.

Even if they’re not personal mails, just try replying to their newsletters with a mail that conveys you want to get in contact and see if you get a response.

Use Twitter

Twitter is an excellent way to reach people with short messages. The drawback here is the fact that the messages are limited to 280 characters. If 280 characters aren’t enough for what you’re trying to tell them, simply ask for their email address. Lots of people do this with a high amount of success. To have success with this, make sure you use a real, personal Twitter profile and give them a compelling reason to respond.

In any case, engaging with your prospects on social media is smart to do before sending initial or follow-up emails.

Request via the provider generic email address or a contact type

Even if the above methods don’t work and the best you’re able to collect is a generic company-run email address, you can still endeavor to get your desired email address.

Just send an email to the generic email address requesting to get in contact with the person of your choice, saying your name and reason.

Or in case you cannot locate any email address but the website includes a contact type, make headway by submitting your details. When you’re contacted by the website via email, use that sender’s email address in precisely the exact same manner mentioned previously.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)

How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)

How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)

If you are a digital marketer, or have an interest in the world of digital marketing, then you must have heard about backlink.

There is no doubt that backlink is an important part of SEO Services India. The Google algorithm provides ranking according to the quality of your website’s backlinks.

Most people are so compelled to make a backlink that they do not care about the quality at all, in such a way they never get their desired result.

When the low quality backlink on your website increases, then you cannot generate traffic on your website by doing anything, this is our personal experience.

After spending many years in this field, it became well understood that in a month, only 20 backlinks were made, but their quality should be strong.

Today I am going to tell How you can use SEO Tools to Qualify Sites Before the Pitch. But before starting this guide, let me tell you that this guide is not perfect, for all types of backlink building campaigns, This guide will be helpful for you if you are working solo or in a small team. It is also very helpful in blog guest posting and broken link building, so let’s start.

Table of Contents

  • Qualification & audit in the pre-pitch phase
  • Bulk Disqualifications
    • Disqualify various URL Parameters
    • Remove blatant guest posting sites 
  • Use tools to identify powerful sites
  • Manual review
  • Use SEO tools to save time during the link prospecting phase

Qualification & audit in the pre-pitch phase

No matter how good the content is on your website or how good your on-page SEO is, but without quality backlinks, Google will never reward your website in all results.

In such a situation, the list of the websites of the same category is ready to create a quality link and you have to offer quality content related to the category. By doing this, you have a chance of getting a quality backlink.

The first step in any link building campaign is that you should have great content that is a weapon for the potential audience. Now, let us presume you get a fantastic item of content that is relevant for a very long list of possible sites.  For me personally, the main element to think about is my own time, so this is really where insurers websites are essential.  I must cut as many websites as possible as rapidly as possible, and concentrate on the websites out there using the best match.

Bulk Disqualifications

Once you know that your content is beneficial to people, then you can make your content accessible to people with the help of content promoter sites, this is a very effective way to reach your target audience. Taboola outreach Scrapebox, NinjaOutreach, or Pitchbox are the most known Content promoter websites.

1 Disqualify various URL parameters

Some URL extensions like dotNews.com wiki can spoil the outreach of your website, if you get backlinks from them then you should remove them from your list immediately.

To remove them, first of all go to the excel file of your batteries and find such URL extensions through word filters in them, then go to those sites and remove your site. Doing this will prove to be very beneficial for your website.

2 Remove blatant guest posting sites

Guest posting is an integral part of your SEO strategy. On websites that are only guest posting, delete the backlinks from those sites because Sites which seem to be constructed around guest articles are often unscrupulous websites to which I don’t need a link . While not necessarily true, I have discovered these websites are probably part of a Personal Blog Network (PBN) and may yield non effect because of my link building efforts.

 

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.

– Jeff Eisenberg

Use tools to identify powerful sites

If a website has high metrics but on further evaluation, I find the website is low quality, I know that website was only constructed for positions and I shall disqualify that website out of my goal list.

In this case, I have removed many websites from the first list according to their URL. Today I can presume that the websites I have in my listing are not hoping to create guest articles, and my efforts will not lead to a connection buried deep inside a wiki page.

It is essential to say that the specific metrics I believe acceptable will fluctuate based on business, client objectives, and if I am doing local link building campaigns . nationwide outreach efforts.However, to simplify matters, I will use the overall baseline together with the metrics under when assessing a normal customer for definitive outreach campaigns.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

Manual Review

Technology has been far ahead but still not everything can be left on the technology, there is something similar in link building, you have to manually check to get a good site.

To manually check you have to visit each site and their backlink profile, and which sites they are linking to, what is their DA, what is age, what is work, what is field? We have to analyze all these things and by doing this, we should now approach our sites for backlinks.

This is a very good practice, people who avoid doing this, they just need a list. Whom he can list his site, but in such a situation, he does not get the desired result, you should create a link on one site, but the link should be obtained from the manual analyzed website.

 

Use SEO tools to save time during the link prospecting phase

You should protect your time because link building is a process that takes a lot of time, no matter how many experts you are in your field, it is a time taking task, in such a situation, you should seek the help of SEO tools.

There are several search engine optimization tools that will assist you to save time and determine the very best websites for your own outreach efforts. Does this pile of search engine optimization tools help me identify these websites, but in addition, it means that I am more inclined to successfully communicate with an actual person in a true website in order to construct connections with.

Beginners Guide to Technical SEO

Beginners Guide to Technical SEO

Beginners Guide to Technical SEO

What is Technical SEO?

For old-school marketing professionals, the term “technical SEO” means optimizing an entire website or a web page crawled and indexed by Googlebot. However, the goal behind conducting technical SEO is not merely limited to on-page optimization. The goals also include improving the overall ranking of the concerned webpage in search engine results pages.

Some essential aspects of technical SEO include crawling, indexing, rendering, and website architecture. Going a step deeper to understand technical SEO, results are achieved by optimizing sitemaps, meta tags, JavaScript, internal linking, keywords, HTML, the structure of the information, and more.

Technical search engine optimization makes the website faster, easier to crawl, and understandable for the search engine algorithm.

It is a part of on-page SEO practice, which improves some aspects of your website to rank higher on search engines. In this technical SEO guide, we will discuss the following topics:

Why do you Need Technical SEO?

When an entrepreneur starts an online business, he has to create a business strategy to improve engagement and increase the conversion rate. For online businesses to be acknowledged by their target audience, they have to rank better in search results. Google has defined more than 200 parameters to ensure the best possible results come up for each query entered by a user.

While Google keeps improving its algorithm, it considers different factors such as page loading speed, web programming, and others to enhance the visitors’ browsing experience. So, if you conduct technical search engine optimization activities, Googlebot crawls the website and understands it. If the site is well-optimized, then the search engine might reward the website with an improved ranking.

If the right on-page SEO changes are not implemented, not only will you be missing the audience from your website, but the search engine might also lower the ranking on the search engine results pages.

Note – You will be blocked from the search engine, and the crawler will not be able to crawl the website if the website admin accidentally adds trailing slash in the wrong place in the robot.txt file. These technical SEO tips are not just to please the search engines, but to make the website fast, understandable, and easy to use for the users.

Benefits of Technical SEO

Businesses across verticals should invest in technical search engine optimization. But it is essential to understand why an online business needs technical SEO. Let us know the benefits of Technical SEO:

1 Be Seen Research

There are more than 2 billion people online, out of which 93% start their online experience by entering a string on a search engine. As per the statistics, billions of people might be searching for a business like yours. Search engine optimized websites stand a better chance to reach the target audience and create a new opportunity.

2 Quality Traffic

By conducting different technical SEO activities, the quality traffic can be invited for a business through search engines as people are trying to find an answer to the problem your business solves. The general idea behind technical SEO is to pull traffic to your website, which is quite the opposite of advertisements, where you push them to your business. It is safe to assume that people who click on your website in search results are already interested in your products or services.

3 Improved Conversions

People who click on search engine results and land on your website are more likely to convert. Technical SEO positions your website higher on the search engine and might yield better conversions and traffic for your business.

4 Reduced Acquisition Cost

One of the best benefits of SEO is that it is almost free of cost. Compared to paid advertisements, it is far less expensive. For any business, the only cost would be to hire an SEO expert. To improve the ranking in search results and reap the benefits from SEO, you need to understand different aspects of technical SEO.

5 Long Term Benefits

Though the technical SEO results may take longer to appear, it is going to bring business for a more extended period. Only if the competition is increasing at a fast pace and a significant number of changes are introduced in the search algorithm, a business may lose its position on search engines.

6 Builds Trust and Credibility

As search results continue to improve with updates in the search algorithm, people trust search engines. On a typical day, people use the Google search engine several times to find solutions to the questions. If your website is ranking higher, you will be able to gain your customers’ trust as nearly 37% of search engine users click the first organic link.

7 Increases Brand Awareness

If a business forgets about the conversion and gives more priority to brand awareness, then technical SEO is the best way to go ahead. People will become aware of your brand if you are using the right techniques. People may not always come on search engines with the intent to purchase, but brand awareness will help customers buy in the future.

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.

– Jeff Eisenberg

8 Increases Website Referral

One of the benefits of technical SEO is that it will help you gain a referral. Your customers or website visitors are more likely to refer you to their friends if you rank higher on search engines.

9 Technical SEO is Measurable

The best things are those which you can measure and know where you are going wrong. You can check on the increase or decrease in conversions; the organic ranking is also an indicator of the SEO performance of your website.

10 Launch into a New Market

Technical SEO will help you break into new markets. Once your website is launched and optimized for the current market, you can move on to other markets by optimizing your website for different keywords. The keywords that you choose can help you in reaching new markets and going global.

11 Increases Business Value

Your business becomes more valuable when positioned higher on the search engine results pages. It is a useful and tangible asset for your business in case you plan to sell your business. All this because SEO tends to sustain for a longer time.

12 Integrates Marketing Activities

All your marketing activity can be channelized around one activity – technical SEO. Your web designing, content writing, social media activities, advertisement, and others, can influence SEO. So, when working on any marketing activity, keeping SEO in mind is highly relevant.

13 Improve User Experience

Search engines have made the algorithms to ensure that the user gets the best experience and relevant information. To rank higher, you need to showcase relevant content, thus increasing the visitors’ experience.

14 Improve Safety and Security

Technical SEO rules force businesses to make the website secure and safe for users. A secure website will help in ranking higher on search engine results pages.

Fundamentals of Technical SEO

Your website is at the epicenter of all your digital marketing efforts, but many businesses still start thinking about it after the website is designed or redesigned. Websites usually lack on technical SEO and digital marketing front due to the absence of a technical SEO professional. This will only lead to the website going back and forth from the development and alteration process. Web design is essential, but technical SEO is equally important and is the backbone to get traffic to the website as it is essential to design for the user experience.

1 Programming

Your website is at the epicenter of all your digital marketing efforts, but many businesses still start thinking about it after the website is designed or redesigned. Websites usually lack on technical SEO and digital marketing front due to the absence of a technical SEO professional. This will only lead to the website going back and forth from the development and alteration process. Web design is essential, but technical SEO is equally important and is the backbone to get traffic to the website as it is essential to design for the user experience.

1.a. HTML SEO Tips

Web developers might know everything about the language they are well versed with but still face problems when developing an SEO-optimized website. A standard checklist can make it possible for developers by following the webmaster guidelines. This checklist includes points like website speed, structure data, HTML improvement, cross-platform compatibility, and other development tasks from a developer’s perspective in the context of SEO.

We can get to know the potential roadblocks associated with website development life cycle if we analyze these points in detail. The items in this checklist are available on the Google webmaster website, which will ensure the development of an SEO-optimized website, thus ensuring the best user experience for the audience.

a. Be Mobile-First

Make sure that you consider the mobile-first approach, which has been adopted by Google. Figure out if your website is mobile-friendly. For a developer, mobile-friendly can mean two different things – does the mobile site adhere to standard development techniques, or does the site utilize a separate mobile domain.

Your mobile site should be developed so that the URL structure does not result in duplicate content. Duplicate content issues can arise when multiple domains are used to showcase the same content. One way to save from this issue is by using rel=canonical for desktop sites making it the source.

Other web programming aspects of making sure when developing a website from a technical SEO point of view:

b. Embrace Responsive Web Design

Responsive website design is an effective way to repurpose the code for different devices such as smartphones, desktops, and tablets. The HTML code remains the same for each screen size, but to impart an immersive viewing experience, the CSS language is used to manipulate the visual placement.

For technical SEO, CSS language has different meta tags, which can be leveraged to adjust the website content for different screen sizes. To begin with, the meta viewport tag needs to be set for a specific screen size. The code sample looks something like this:

Embed Code-

<html>
<head>
<meta name="viewport" content="width=device-width, initial-scale=1">
</head>
<body>
</body>
</html>

c. Code your Structured Data Properly

To write successful structured data code, you need to check the schema.org and validate it with a tool offered by Google.

d. Check your Robot.txt File

To block access to the domain before the website goes live, it can be done by modifying the robot.txt file present on the server space.

e. Instances of Staging Site Subdomain

It is possible through the use of efficient find and replace technique to search for and replace any staging site subdomain instantly.

f. Check for HTML Errors

Most common HTML errors may lead to the poor rendering of your website on different web browsers. This, in turn, can cause problems related to website speed and user experience. Not directly but can in-directly impact the ranking of your website.

g. Check for Other Technical Errors

One of the most significant coding errors is to use polyglot documents or documents coded with one document type and implemented on a different platform with different document types.

h. Efficient Code Layout

The code layout can impact the rendering time, overall site speed, and website’s final performance. For the server, it is a crucial step to make it right.

i. Check Image Issues

Images are used to design aspects of website creation, but a developer or designer must be meticulous when adding images, especially the image file size. To improve the performance, images can be uploaded separately on the CDN server.

j. Plug-ins

Rouge plug-ins can cause technical SEO issues, especially when they add unnecessary links to the website’s footer.

k. Gzip Compression

This helps the server to compress files efficiently for a faster transfer to the network. Most servers nowadays have this compression, but website owners need to check this beforehand.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

1.b. JavaScript SEO Tips

It is quite common for web administrators to unknowingly ignore how JavaScript impacts the ranking of a website in search engine results. Web developers around the world understand the power that comes by using JavaScript, which makes this language almost impossible to ignore. For search engine optimization, this programming language adds a new dimension while creating power dynamic websites.

The need to optimize JavaScript as an essential part of technical SEO arises as the Googlebot executes the JavaScript code before the actual HTML content. For web admins or SEO professionals, it is important to understand how Googlebot handles the JavaScrip code. The first priority for Googlebot is to understand the Javascript code itself and then it executes the code using a headless Chromium web browser.

Developing a website can be an exciting endeavor, but it can become a time-consuming and challenging task if you do not consider these technical SEO points. Also, performing a website audit can help you understand why your website does not rank higher on search engines.

2. Architecture

Site architecture is divided into three different parts – site architecture, sitemap, and URL structure. We will discuss each section in detail:

2.a. Site Architecture

The better the structure of the site, the higher will your website rank on search engine results pages. Either your website is carefully developed with every aspect thought about, then your website will have a SEO-friendly website structure, but if you are impatient regarding this step, you will probably end up with a jumbled disorganized structure.

Here are some of the benefits of site architecture:

  • A good site architecture means excellent user experience
  • A well-planned site architecture provides your website site links
  • A good site architecture means better crawling
  • A well-planned site structure is the core of good technical SEO

Steps to ensure perfect site architecture:

Map out the hierarchy of the website before starting to develop – If you have not yet developed a website then planning the hierarchy of your site is an easy task, and your site structure can be according to the SEO recommendations. Create a hierarchy on a whiteboard or laptop but make sure you follow these points while making the hierarchy:

  • Make sure your hierarchy is logical
  • The main categories of your website must be between 2-7
  • Plan the subcategories which will be placed under the main category

Create URL structures that match your site structure – The other most crucial point in site structure is the URL structure. Once you have mapped out the hierarchy of your website, it will be straightforward to decide the URL structure. Keep the main category ahead and subcategories behind it. It is essential to think about URL structuring beforehand to have an SEO friendly website. Your URLs will have real words, not symbols or digits.

Create your site navigation in HTML – Keep the code simple, and using HTML and CSS are the most straightforward and most natural approaches for the future too. Coding in JavaScript, Flash, and AJAX will limit the crawler’s ability to cover your site’s well-thought-out navigation and hierarchy.

Make sure you follow the shallow depth navigation structure approach – A shallow website is the one that requires three or fewer clicks to reach the desired page. Though your navigation will follow the site hierarchy but make sure it is not buried deep under many pages. Shallow websites perform better on search engines as well as user experience.

Create a header that lists your main navigation pages – The header of your web page must focus on the main category of your website. Anything else if you add on the header of the page will become confusing for the users. Users have become accustomed to having the header to navigate to other pages. User experience also depends on what people have been repetitively using on various websites.

Develop a comprehensive internal linking structure – Website owners do not need to get complicated with internal linking. The basic idea is that every page on the website should have a link to another page on the website. Your navigation should provide links to the main categories and subcategory pages, but you should also make sure that leaf-level pages have internal links.

2.b. Sitemap

What is a sitemap? A sitemap is an XML file containing a list of pages on your website that you want search engines to index and crawl. For a search engine, the sitemap is the guide for your website. To speed up the indexing process, the sitemap also has detailed information about each page, like the date on which it was created, when it was last modified, and more.

One of the most common questions asked by website owners is, which website needs sitemaps? According to Google, a sitemap will help:

  • Websites with many pages
  • Sites with lots of content that is not well linked
  • New websites
  • Websites with rich media content

Though this point has been segregated into different pointers, it merely means that most of the websites need a sitemap for their website to be crawled and indexed by search engine bots.

2.c. URL Structure

A URL is a human-readable text designed to replace the numbers (IP addresses) that computers use to communicate with servers. They also identify the file structure on the given website. A URL consists of 3 main things, which are the protocol, domain name, and path. Under path, the URL Structure is defined.

How does a URL matter for Technical SEO?

Improves the User Experience – If your URL structure is SEO-friendly, it makes it easier for humans and Googlebot to understand what the information will be on the webpage. If a URL is created after following the best practices, your website rank improves because of relevance.

Ranking – Through the pool of checklists that search engines have for ranking a website, URL is also one of them. It may seem to be a small part but has a lot of relevance as the search query depends on it.

Links – Cutting it short, URL structure can serve as an anchor text in itself when it is copied for guest blogs, social media, or linking purposes in general.

Best practice for URL Structuring:

  • Keeping the URL as simple, relevant, easy to read, compelling, and accurate will make sure that the user and search engines understand
  • Use hyphens to separate words
  • Use lower case letters
  • Avoid the use of URL parameters, unless necessary

3. Content

When we talk about content in technical SEO, it plays the most critical role. Further, we have divided this section into three main parts – structured data, duplicate content, and thin content.

3.a. Structured Data

Structure data, in general, is an organization data that conforms to a specific format. Indeed, it is not just important for SEO but other things too. If a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting, its code needs to be written correctly.

With the addition of structured data, a site converts its HTML from an unstructured mesh to something much easier to understand. There are mainly four different ways to structure data, such as – microdata, JSON-LD, RDFa +goodrelation, and microformat.

The structured data is used primarily in the following areas:

  • Rich Snippets
  • Knowledge graph
  • AMP
  • Google News
  • Contextual Understanding
  • Other search engines

Note – For any WordPress user, the Schema tool will help structure data, and this is one of the best options for any WordPress based website.

3.b. Duplicate Content

Have you ever heard of the term plagiarism? Whether you are a small organization or a multinational company, you are at risk if you have duplicate content. An entire block of content similar to two websites is duplicate content. Some content can be almost identical, and they also fall under the same category though Google does not penalize plagiarized content.

3.c. Thin Content

Let us now move on to what thin content is and how it is essential for content and technical SEO. Thin content was one of the main pointers for Google in its Panda algorithm update in 2011. According to Google, thin content is content that has little or no added value.

Better content is outweighing more content.
– Rand Fishkin

Many marketers working on this approach may get a warning on their Google search console or may be penalized by Google. One of the main objectives of search engines is to display content that is relevant and answers the queries shared by the users. Some ways to avoid thin content are:

  • Using unique content to provide meaning
  • Engaging users to the content and add value
  • Mixed content and content segmentation
  • Easy to understand and read
  • Responsive design
  • Solving some problems for the user. Targets pain points
  • Add supporting information like images, interlinking, and more

4. Localization and Internationalization

4.a. Localization

Every time you expand your business to a new part of the country, you re-write your website content to make it localized according to the target audience. This does not mean translating it word by word but also thinking in other aspects like currencies, units of measurement, and different customer expectations. Website localization has a good return on investment (ROI).

It helps you to reach a higher number of potential customers, increases brand awareness, and leads to higher revenues. It also boosts SEO value when done the right way. It gives a boost to the ROI if done correctly. Some of the ways to achieve localization are through:

  • Target relevant keyword to make language-specific SEO Strategy
  • Mark Translated pages through Hreflang tags
  • Optimize site speed for localized pages
  • Build local backlinks
  • Convenient URL Format

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

4.b. Internalization

International brands have the target audience, and their path has been set for them. A lot of time is spent making the website according to all the countries visiting the website. But the most important thing to do is to make the search engines understand how the website has been made international. Here are some of the ways:

  • Use the keyword planner tool to identify country-specific keywords
  • While automatic translation is effective but avoids it all costs
  • Use hreflang tags like en, es, it, in, and more at relevant places
  • Provide an option to the users to switch the website language

Tip

For custom websites, third-party integration can also be used to save time. Ideal examples include Google Translator application programming interface API.
Read More

5. Redirection

Redirects are an essential part of ensuring the user experience of the website remains intact. Here are some of the ways to ensure redirects are done correctly:

5.a. Canonical Tag

Most businesses and entrepreneurs alike make use of dynamic websites such as blogs, SaaS-based platforms, and others. In a few cases, the website or content management system is custom developed, but in most cases, a content management system is used. Common examples of content management systems include – WordPress, Blogger, and others.

While managing a static website is quite straightforward, and the web developer or the website admin is in complete control. Still, the problem arises when a content management system is managing the website, and the web admin is not fully aware of which links are being generated dynamically.

To prevent the duplicacy of the content issue, canonical tag has been made. To make it clear to the search engine which content is the original content and which content to index, canonical tags are used. The URL which the business wants the search engine to crawl and list has the tag added to it.

Best practices for canonical tag:

  • Canonical tags can be reference itself
  • Homepage must have a canonical tag
  • Keep a check on your canonical tags
  • Do not send mixed signals
  • Canonalize cross-domain duplicacy

While following the above-mentioned best practices will enable an entrepreneur to resolve the issues of duplicacy, it is equally essential to audit the same. To audit the canonical tags, different approaches can be used. Few of the methods include – going to the source file and viewing the HTML output of the webpage, using third-party tools from Moz and ahref to audit, and more.

5.b. The 404 Error Webpage

Most already know what a 404 page is, but for those of you who do not know what it is then a 404 page is also known as the error page. An error page is displayed when a user tries to visit a page that does not exist on your website. Such a page that your server displays is the 404 error webpage.

There are two crucial elements associated with a 404 error page. The two aspects are – webpage design of the 404 error page and where the 404 page redirects the website visitor. When a user reaches this webpage, few things are bound to happen that is associated with the visitor’s expectations. Such things include:

  • Confusion – There are multiple ways a website visitor can reach the 404 error page. When that happens, confusion may take place, and the visitor may not know the next steps.
  • Denied Rewards – If there is a broken link that promised access to an essential piece of information the visitor was seeking, frustration may take place.
  • End up in an Unknown Place – As explained above, it is important to consider where the user will land once he reaches the 404 error page. Most tools include the option to redirect the user to the homepage. At the same time, it is somewhat acceptable but not recommended as it further raises different questions in the mind of the visitor.

Those who seek to address the problems mentioned above associated with the 404 error web page need to put more effort into researching their broken links and consider creating a custom 404 error webpage. There are plugins available for different content management systems like WordPress, which gives the option to create a 404 page. If no content management system is being used, inspiration can be taken from other beautiful and useful 404 error webpages.

5.c. 301

When a webpage moves permanently to another address, 301 is used. The web browser plays the primary role which understands the redirection rule. There are many ways to create a 301 redirect. For web admins who use the content management system, WordPress, the use of a plugin is advised. For custom websites, the 301 redirects can be applied manually.

Popular WordPress plugin names include 301 Redirects – Easy Redirect Manager, 301 Redirects, Blogger 301 Redirect, Link to URL/Post, Advance 301 and 302 Redirect, and Easy Link Tracker. For custom websites, the 301 redirects can be created using the .htaccess file, which is often found in server hosting space powered by Apache.

Conclusion

Google search algorithm gives priority to different aspects of technical SEO. In this guide, we discussed various activities of technical SEO along with their benefits, implementation of a few activities, and general information on programming, architecture, content, localization, redirection, and more.