How to Use SEO Tools to Qualify Sites Before the Pitch (for Non-Link Builders)


If you are a digital marketer, or have an interest in the world of digital marketing, then you must have heard about backlink.

There is no doubt that backlink is an important part of SEO Services India. The Google algorithm provides ranking according to the quality of your website’s backlinks.

Most people are so compelled to make a backlink that they do not care about the quality at all, in such a way they never get their desired result.

When the low quality backlink on your website increases, then you cannot generate traffic on your website by doing anything, this is our personal experience.

After spending many years in this field, it became well understood that in a month, only 20 backlinks were made, but their quality should be strong.

Today I am going to tell How you can use SEO Tools to Qualify Sites Before the Pitch. But before starting this guide, let me tell you that this guide is not perfect, for all types of backlink building campaigns, This guide will be helpful for you if you are working solo or in a small team. It is also very helpful in blog guest posting and broken link building, so let’s start.

Table of Contents

  • Qualification & audit in the pre-pitch phase
  • Bulk Disqualifications
    • Disqualify various URL Parameters
    • Remove blatant guest posting sites 
  • Use tools to identify powerful sites
  • Manual review
  • Use SEO tools to save time during the link prospecting phase

Qualification & audit in the pre-pitch phase

No matter how good the content is on your website or how good your on-page SEO is, but without quality backlinks, Google will never reward your website in all results.

In such a situation, the list of the websites of the same category is ready to create a quality link and you have to offer quality content related to the category. By doing this, you have a chance of getting a quality backlink.

The first step in any link building campaign is that you should have great content that is a weapon for the potential audience. Now, let us presume you get a fantastic item of content that is relevant for a very long list of possible sites.  For me personally, the main element to think about is my own time, so this is really where insurers websites are essential.  I must cut as many websites as possible as rapidly as possible, and concentrate on the websites out there using the best match.

Bulk Disqualifications

Once you know that your content is beneficial to people, then you can make your content accessible to people with the help of content promoter sites, this is a very effective way to reach your target audience. Taboola outreach Scrapebox, NinjaOutreach, or Pitchbox are the most known Content promoter websites.

1 Disqualify various URL parameters

Some URL extensions like wiki can spoil the outreach of your website, if you get backlinks from them then you should remove them from your list immediately.

To remove them, first of all go to the excel file of your batteries and find such URL extensions through word filters in them, then go to those sites and remove your site. Doing this will prove to be very beneficial for your website.

2 Remove blatant guest posting sites

Guest posting is an integral part of your SEO strategy. On websites that are only guest posting, delete the backlinks from those sites because Sites which seem to be constructed around guest articles are often unscrupulous websites to which I don’t need a link . While not necessarily true, I have discovered these websites are probably part of a Personal Blog Network (PBN) and may yield non effect because of my link building efforts.


It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.

– Jeff Eisenberg

Use tools to identify powerful sites

If a website has high metrics but on further evaluation, I find the website is low quality, I know that website was only constructed for positions and I shall disqualify that website out of my goal list.

In this case, I have removed many websites from the first list according to their URL. Today I can presume that the websites I have in my listing are not hoping to create guest articles, and my efforts will not lead to a connection buried deep inside a wiki page.

It is essential to say that the specific metrics I believe acceptable will fluctuate based on business, client objectives, and if I am doing local link building campaigns . nationwide outreach efforts.However, to simplify matters, I will use the overall baseline together with the metrics under when assessing a normal customer for definitive outreach campaigns.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen

Manual Review

Technology has been far ahead but still not everything can be left on the technology, there is something similar in link building, you have to manually check to get a good site.

To manually check you have to visit each site and their backlink profile, and which sites they are linking to, what is their DA, what is age, what is work, what is field? We have to analyze all these things and by doing this, we should now approach our sites for backlinks.

This is a very good practice, people who avoid doing this, they just need a list. Whom he can list his site, but in such a situation, he does not get the desired result, you should create a link on one site, but the link should be obtained from the manual analyzed website.


Use SEO tools to save time during the link prospecting phase

You should protect your time because link building is a process that takes a lot of time, no matter how many experts you are in your field, it is a time taking task, in such a situation, you should seek the help of SEO tools.

There are several search engine optimization tools that will assist you to save time and determine the very best websites for your own outreach efforts. Does this pile of search engine optimization tools help me identify these websites, but in addition, it means that I am more inclined to successfully communicate with an actual person in a true website in order to construct connections with.