How to Choose a Pillar Page Topic?


How to Choose a Pillar Page Topic?

Your pillar page should have three goals: improve your SEO rank in terms related to core products and services, drive traffic to your website, and generate leads. Your pillar pages, like all marketing activities should help your brand reach the business goals you have set. This could include increasing revenue, increasing sales in a particular market segment or entering a new market.

It is important to map marketing activities to goals. Keep your goals in mind when you are thinking about topics and subtopics that will be included on your pillar page. Your goals should be SMART goals.

  • Specific: Specific goals are easier to grasp and focus on.
  • Measurable: You can track key performance indicators (KPIs), to check if you are on track, and adjust your course if necessary to reach the goals.
  • Attainable Goals: Your team must be realistic in reaching the goals.
  • Relevant: Marketing efforts should be relevant to your overall business goals.
  • Time-bound: This indicates a time limit within which you must achieve your goal.

These qualities will ensure that your goals are meaningful for your business. It will also help your team to focus on execution and facilitate tracking of performance related to business goals.

These questions will help you ensure that the topics you are considering align with your business goals.

  • What business goals will this page assist with over the next six, 12 and 18 months?
  • What can it do to help them achieve their goals?
  • What will this page do to help you achieve your sales goals in the next six, 12 and 18 months?

This last question is always asked because sales and marketing should work together to generate leads that can be converted into customers.

cluster Model

Here are four strategies to help you create great topics for pillar pages:

Create core topics around the services you offer. What products or services do you offer? For inspiration, take a look at the solutions’ and services pages on your website.

Opportunities you offer or problems you solve. What are your services that solve problems for customers or provide opportunities? For inspiration, look at customer case studies, customer quotes and recommendations.

You may be able to serve specific industries, niches or verticals. How do you distinguish yourself from your competition? For inspiration, take a look at your website’s “industries” or “clients served” page, or your client list.

Industry shifts or needs in an emerging industry. Are there any industry changes that are happening? Your ability to keep your customers and leads informed by great content and informative information will help you stay ahead of the changes is key. Use Buzzsumo or industry news sites to see the latest topics, and Buzzsumo for tools that can help you find new trends.

If you are finding it difficult to do all this, then you do not need to worry at all. Snap Visibility team not only chooses the pillar page topic for you but also develops the entire SEO strategy. Contact our team now, and give your business a great height.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen