How to Choose a Great Domain Name for Your Business?

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How to Choose a Great Domain Name for Your business?

When it comes to choosing a Domain name for your business Blog or business, it can be quite challenging. The domain name has a direct impact on your brand and sales. There are more than 1.9 billion websites over the internet. In such a situation, creating a unique identity of your business on the Internet is both necessary and difficult. If you don’t know what a domain name is, then let us explain.

What is a Domain name?

A domain name is a simple English form of a numeric IP address. Simply put, a domain name is the name of your blog and business, through which people find you on search engines. For example, the domain name of Google is google.com, the domain name of Amazon is amazon.com and the domain name of Netflix is netflix.com.

You often hear, “the first impression is the last impression”. Your business name leaves the first impression on your customer, keeping this in mind, we will tell you some such tricks today, which will help you to select a great domain for your blog or website.

  1. Easy to pronounce and remember-The business name may be small or big but it should be such that anyone can read and remember it easily. Such domain names not only generate recall value but also strengthen your branding strategy. All the world’s leading companies have their domain names very easy and easy to remember.
  2. Always Choose a Short Name- Along with choosing a simple name, you also have to take care that it is not too big and try not to have double spelling in your domain name. A small domain name is also very good for your business from an SEO point of view. A good SEO-friendly domain name is considered to be of a maximum of 15 characters.
  3. Research for your Domain– Research the domain you’ve come up with and see if that name is available on major social media sites. Is your business running on Google related to the domain name you have thought of? It is easy to identify yourself with a unique domain name, so always start your business with a unique name.
  4. Choose perfect extension-  Domain extensions play a very important role in consumer targeting. Domain extensions represent the category, location, or type of your business. For example, if a company is providing its services only in India, then it uses.INs. Similarly, the company which is providing its services in France. Uses .FR.OMs are a common domain extension that can be used for any country. It is called International domain Extension and its authority is considered to be the highest. When you selectt .COMs for your business, you can take the help of search engine optimization for consumer targeting in any country of the world. But if you try to rank.INs in France then maybe it will be a little difficult for you.  So while using the domain keep in mind what your extension should be. If you have some special business intent and you want to do international targeting through the same domain, then you should choose dot com only.
  5. Choose a good provider- There are thousands of companies on the Internet that are offering domain and hosting services. Sometimes due to cheap prices, we trust the wrong company, which we regret later. Such companies like godaddy.com, domain.com, hostinger.com, etc. are trusted by millions of people and offer the best service. While selecting a domain provider, keep in mind that they provide 24*7 consumer support.
  6. Must Include a keyword- When you add a keyword related to your business in your domain name, it becomes much easier for you to rank on that keyword. Google search engine can easily understand that your website is made for that keyword and its related terms only. Before selecting a domain name, make a list of specific keywords related to your industry and choose the best one for your business, it will prove to be very beneficial for you.
  7. Never create a domain name with hyphens- Never choose a domain name with hyphens for business. Most search engines consider this type of domain name to be spam and it can harm your brand personally. Suppose if your customer ever forgot to put a hyphen then he will visit your competitor’s site and shop there. To avoid this type of domain.
  8. Act quickly- Thousands of new domains are registered daily in the world, if you have chosen a domain name for your business after a lot of research, then take immediate action for it. Buy it now and secure it. If you do not do this then it may be that your hard work will get ruined and you will be offered a domain worth ₹ 500 for a price of 500000.  Nowadays the business of domain reselling is in full swing and domain brokers buy and hold business domains and sell them at high prices.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
– Jill Whalen